Visa USA: Shun Those Who Hate Debt and Love Privacy
Dandruff on the shoulders. Naturally-colored teeth. Cellulite. Inappropriate eye contact and personal space allowances. There are enough stigmas dictating our grooming habits and everyday interactions.Now we're supposed to feel lame for paying cash. Thanks, Visa.
You've likely seen the "Life Takes Visa" campaign ads. A flashback to Breakin' 2: Electric Bugaloo, cast from a United Colors of Benetton poster, shows a now vintage Visa scene of choreographed and carefree consumption. Some lame-ass trips up the funk by using cash for a transaction. Not even the most perfectly wrinkled of parachute pants could distract from the shame.
For over a year, this campaign has targeted a variety of audiences in order to castigate the cash-o-philes among us. Why?
Visa says cash and checks represent a $21 trillion opportunity for itself, and for other card companies able to convince customers that charging is preferable to handing over actual dollars and cents.
We knew that it wasn't about fighting global warming or feeding the hungry. We are used to being targeted and manipulated by advertising. But this is just shameless.
Yes credit cards are convenient, but we know their drawbacks. Most folks swiping their cards these days are in debt. Credit card fees drive up prices. Also, each credit or debit card transaction you make is recorded so that profiles of your consumer behavior can be bought and sold. Soon, law enforcement will be able to monitor us in real time as we make credit transactions (great in the case of Amber Alerts, not-so-great for the rest of us who like to move about freely).
Others have raged against the Visa machine. I'm asking you to give the giant a virtual ear-full: Contact Visa to say "Shame on You." Shame on you Visa, for trying to plant insidious seeds of nervousness and social pressure that will germinate as we try to give the cashier exact change.
You could even call or write a letter if you want to be all slow and cumbersome.
~~
0 TrackBacks
Listed below are links to blogs that reference this entry: Visa USA: Shun Those Who Hate Debt and Love Privacy.
TrackBack URL for this entry: http://www.sixhoursaweek.com/cgi-sys/cgiwrap/hours/managed-mt/mt-tb.cgi/31
I just want to say - as a clerk from a major department store - the Visa hype is completely ridiculous. I'm really glad to see someone opening up a dialog about this issue. I myself am credit-card free (though not debt free) and use cash only. And two points from the perspective of my job:
-The Visa "Anywhere" Gift Cards have NOTHING but trouble. It doesn't work on some P.O.S systems (including ours) and has to be verified by a very long phone call followed by a lengthy referral code . This both frustrates and embarrasses the customers
-Cash is faster. Period. Any good business will always check an i.d or signature for any credit card. But cash is a simple exchange.
I hate Visa.
Naturally colored teeth, haha, I like that one. I can't really think of any way that paying cash would be slower than paying credit (or debit). Europe still uses cash for everyday transactions. Visa, etc. is used for online purchases where it certainly is more convenient than sending a check.
Now if only the cash was backed by gold or silver.
Those visa ads drive me insane. What stupid jackass actually thinks that it's faster to have to swipe a card, press the debit or credit button wait for the data to transfer and then have to sign? I remember when 21% interest was coverd under the usury laws.